TIME TO How do you help a brand demonstrate its purpose? CHAPTER 1 Watch the film TIME TO BE AWESOME Watch Sam Holness' story about being a professional triathlete that just happens to be autistic. Watch the film TIME TO REPRESENT Watch Black Girls Trekkin’s story about reimaging trail access. Watch the film TIME TO TAKE ACTION Watch Pattie Gonia’s story about the importance of allyship to one another and mother nature. Watch the film TIME TO BREAK FREE Watch Samantha Chan's story about breaking free from cultural expectations and finding her own happiness. Watch the film TIME TO BE THE CHANGE Watch Joe Gray's story about inspiring the next generation of minority athletes. Watch the film TIME TO BREAK BARRIERS Watch Shirin Gerami’s story about how we should see each other. Watch the film
The Banished How do you tell an interesting story in an industry overflowing with the same old story? Watch the film 19 Crimes is now the fastest growing wine brand in the country.
Gorilla Rescue How do you show a better way than car dealerships? Watch the film Beepi expanded to 16 cities and sales increased 250%. 1000s of gorillas have been relocated to date.
CLOUD RUNNERS Is it possible to show people what it feels like to run in a pair of HOKAs? Watch the film
TIME TO “continued” How do you help a brand start important conversations with the world? CHAPTER 2 Watch the film TIME TO CREATE COMMUNITY Watch JP Alipio’s story about creating new communities to protect the mountains in the Philippines Watch the film TIME TO SEE IT OUR WAY Watch the RunGirl's story about empowering other women. Watch the film Time To Keep Moving Forward Watch Magda's story about the simple act of moving everyday, leading towards something much bigger than yourself. Watch the film TIME TO CHANGE THE GAME Watch Jim Walmsley’s story about reinventing the sport of ultra running. Watch the film TIME TO BE SEEN AND HEARD Watch Logan Russell's story about how she's using her media presence to promote the beauty in every body. Watch the film TIME TO RECONNECT Watch the Native Womens Wilderness’ story about reconnecting with their rightful native lands. Watch the film TIME TO HEAR ME ROAR Watch Sophie Power’s story about reimagining motherhood. Watch the film TIME TO BRING OUT THE BEST IN EACH OTHER Watch Reitaku University Ekiden Team’s story about coming together as one to win Japan’s preeminent running event. Watch the film TIME TO BE BETTER TOGETHER Watch Stephanie Bruce, Aliphine Tuliamok and Kellyn Taylor ’s story about elevating each other to do better things. Watch the film
ONE TASTY RIDE Can a running shoe be insanely comfortable and wickedly fast too? Watch the film The Sweetest Crush What would happen if Mallowman found the love of his life? Watch the film A sweet stunt What happens when you put a really fast runner in a very slow costume? Watch the film A big squishy star is born Look for Sweet Cushion running past you soon. Catch him if you can.
Surfing’s Storytellers What happens when you turn the cameras on the craftsman that define a culture? Watch the film In a single dinner an entire brand's authenticity was confirmed.
Professor Mac & The Mighty J How do you explain needlessly complicated running shoe technology? Watch the film Runners were educated and sold. Demand quickly outperformed forecast and there was a rush for more shoes. Ironic?
FROM FRICTION Can a brand that’s lost its way find its soul again? Watch the film Looking back to go forward The UGG 1978 Collection is again leading the conversation on where the brand goes next.
The Power of Purple Is the driver more powerful than the truck he or she is driving? Watch the film With millions of profiles purpled, Chevy reached past itself and created a platform for awareness. Surely some trucks were sold, but more importantly, a big brand made a very human connection.
Jensie Gran Fondo What do you get when you combine the most beloved cyclist with the country’s best cycling roads? Watch the film An extraordinary day on the bike. Year over year, the Jensie doubles in size and notoriety. Watch the film
High Line Festival of Surfing Can a small town film festival become a global phenom? a celebration of surf culture 4000 surfing fans, 35 films, 3 concerts, 15 director Q&As, streets of art and entertainment, and a ridiculous amount of beer and tacos. Word traveled as did the festival. The High Line went on the road from Northern California to Martha's Vineyard to Tahiti and Australia and is riding on to its next wave.
The Page Turners How do you show a breadth of service when your community only see’s you for one? Watch the film The Rabbit Whisperer Is it possible that animals can heal people? Watch the film The films were featured as “Official Selections” in the Mill Valley Film Festival Fundraising for the non profit increased 310%
Levis 501 Whiskey What if a bottle of whiskey was disguised as an American icon? A marketing concept became a must have for music, sports and entertainment icons around the world.
A look back Some work is too good to forget about. Here’s a little mix of where we came from and the brands we’ve helped grow. Watch the film
